Canada’s low-risk drinking guidelines provide useful advice to consumers of legal age who choose to drink…when, where and how to drink to minimize the risk of harm to themselves and others. Spirits can be part of a healthy, well-balanced lifestyle and diet when consumed responsibly and in moderation. Santé!

Spirits Canada Code of Responsible Advertising and Marketing

Spiritueux Canada Code de la publicité et du marketing responsible.

Spirits Canada and our member companies are strongly committed to the responsible sale and moderate consumption of beverage alcohol. Canadian Spirits manufacturers support a number of leading not-for-profit organizations dedicated to educating consumers on how to enjoy our products safely.

Arrive Alive
http://www.arrivealive.org

Educ’ Alcool Quebec
http://educalcool.qc.ca/en/#.V0S5EFdls_U

International Alliance for Responsible Drinking
http://www.iard.org

SmartServe Ontario
https://www.smartserve.ca

Best Bar None Ontario
http://www.bbnontario.ca

Canadian Centre on Substance Abuse
http://www.ccsa.ca/Eng/Pages/default.aspx

Traffic Injury Research Foundation
http://tirf.ca/index.php

Beer Wine Spirits Producers Commitments
http://www.producerscommitments.org